In 2015 we launched our new customer focused sites. AEP has 7 operating companies that cover 11 states, so making sure each site was responsive and easy to use for our customers was paramount. With 47% of our customers accessing our sites on a mobile device, mobile functionality became key. Since launch, the sites have tested well with our customers, and we were ranked as one of the top 3 utility sites for 2016, by the J.D. Power 2016 Utility Website Evaluation Study.
Role: Lead Designer, UX consulting, Site photographer
Team Size: 9