THE BRIEF
Life is full of important events, big and small, and drivers often forget to put safety first and foremost as they rush to get from one event to another. We were tasked with developing campaign materials to provide useful tips and tools to help drivers, from teens to middle-age, avoid distracted driving. Nationwide agents will distribute the materials and merchandise as-needed throughout their region, particularly during local events.
This concept encourages drivers to think about what’s waiting on the other side of their car ride. Messaging identifies various life events – parties, ball games, dinner dates – to reinforce the importance of safe driving and the positive outcomes it can bring.